Be discovered
Turn a campaign or launch into a physical reason for people to stop, enter and participate.
Brand activations
Give the brand something real to do.
An activation should create a useful behaviour: discovery, participation, conversation, trial, access or belonging. We build the environment around that behaviour.
From a name on the wallto a reason to enter.
What activations can do
Built around an objective, not an inventory list.
We can create a standalone activation or embed one inside a wider event, conference or multi-city programme.
Enter a market
Build a relevant local moment around the partners, communities and audiences that matter in a city.
Own the week
Create a distinct brand presence around a major conference, cultural moment or industry gathering.
Build community
Give an existing or emerging audience a place to meet, contribute and form a relationship with the brand.
What we can build
A physical expression of the campaign.
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Conference activations
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Branded lounges and spaces
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Product launches
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Pop-ups and installations
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Sampling and discovery experiences
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Roadshows and city programmes
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Partner and sponsorship activations
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Original branded event properties
A live example
Somnia Dev City
A partner-branded event property created and delivered with Somnia Network during Devconnect Argentina. The brand was not inserted into an existing format; it became the event identity and the organising idea.
1,200+ applications200 places
View case study